GadgetTrak Blog


ActiveTrak, Inc. announces the opening of ActiveTrak do Brasil in response to growing mobile market in Latin America
Thursday, August 25, 2011


ActiveTrak LogoSAO PAULO, Brasil and PORTLAND, Ore. – August 25, 2011 – ActiveTrak Inc. (www.activetrak.com), producer of loss and theft recovery software for mobile devices, today announced the opening of an office in Sao Paulo to manage the rapidly growing mobile market in Latin America.
(Continued)

ActiveTrak Secures PlumChoice as Reseller of its Award Winning GadgetTrak Mobile Security Solution
Friday, July 15, 2011


Portland, OR and Boston, MA July 14, 2011- ActiveTrak Inc. announces it has signed a reseller agreement with PlumChoice Inc. which will enable PlumChoice to bundle ActiveTrak’s award winning GadgetTrak® Mobile Security solution with PlumChoice’s world class technology care services provided by its qualified IT certified technicians. Plum Choice will offer the combined technology and services through its channel partners, which include ISPs, service providers, and other retail partners serving the small and medium size business and consumer markets. The combined solution provides PlumChoice’s partners with an additional revenue stream and offers their customers not only peace of mind but also access to a comprehensive suite of support services.

“With the explosion in the use of mobile devices including smartphones and tablets the numbers of lost or stolen devices is increasing,” said Josh Goldlust, Vice President, and Product Management for PlumChoice. “The combination ActiveTrak’s technology and PlumChoice’s technology care services will enable our partners to offer security and peace of mind to their customers for a simple monthly subscription fee.”

GadgetTrak Mobile Security provides advanced tracking and data protection software for smartphones and tablets. The software allows lost or stolen devices to be tracked, as well as remotely backup and wipe sensitive information on the device. GadgetTrak Mobile Security also provides tamper proof measures, preventing thieves from modifying the application settings or avoiding being tracked by simply removing the SIM card.
(Continued)

GadgetTrak Mobile Security Receives AT&T Certified Solutions Status
Tuesday, May 31, 2011


Cross-platform GadgetTrak Mobile Security device tracking and data protection solution certified by AT&T for the enterprise

We are happy to announce that our GadgetTrak Mobile Security suite of location tracking and data protection software has gained Certified Solutions status from communications giant AT&T. The certification for its latest suite of Android, Blackberry and iOS software provides professionals and enterprise administrators with the ability to track lost or stolen phones, remotely wipe sensitive data, as well as securely encrypt and back-up sensitive information into the cloud. The software also has the ability to utilize built-in cameras to capture photos of the person using it.
(Continued)

ActiveTrak Inc. Wins Northwest Startup DEMO With GadgetTrak
Friday, May 13, 2011


Seattle, WA, May 13, 2011 – The MIT Enterprise Forum of the Northwest (MITEF NW) today announced that
ActiveTrak (www.gadgettrak.com) is the winner of last night’s Northwest Startup DEMO held at One Union
Square Boardroom in Seattle. ActiveTrak, selected out of the six finalists who presented, demonstrated
GadgetTrak, its patented loss and theft recovery software for laptops, smartphones, and portable media devices
in front of a panel of judges consisting of local venture capitalists, angels, and media. The software utilizes
cameras and Internet connectivity on mobile devices to apply multiple layers of security that protect sensitive
data and locate missing devices.

“We are honored to have received this award,” explains Ken Westin, founder and CEO of ActiveTrak based in
Portland, OR. “Northwest Startup DEMO is a great forum for entrepreneurs and start‐ups to demonstrate their
technology in front of their peers, and get recognition in our region.”

“The premise of DEMO is based on a start‐up’s ability to deliver solid product and service demonstrations,” adds
Steve Johnson, DEMO Chair for MITEF NW. “From smartphone apps to technology for interactive movies, the
businesses that presented last night are a testimony to the hotbed of innovation that is the Pacific Northwest.”

Twice a year, Northwest Startup DEMO, a program of MITEF NW, showcases the latest technology companies of
the region, in partnership with Alliance of Angels, Keiretsu Forum, Puget Sound Venture Club, Seraph Capital
Forum, TacomaAngel Network, and ZINO Society.

GadgetTrak Selected as Finalist for Microsoft BizSpark Accelerator at SXSW
Tuesday, March 8, 2011


GadgetTrak selected as SXSW Accelerator Finalist

March 09, 2011, Portland, OR — Austin, TX — ActiveTrak Inc, maker of GadgetTrak® Security (http://gadgettrak.com), was selected as a finalist in the Innovative Web Technologies category for Microsoft BizSpark Accelerator at SXSW, where early stage technology companies demo innovative new technology in front of influential industry judges and a live audience. Sponsored by Microsoft BizSpark, The John S. and James L. Knight Foundation, IBM, .CO, and Turner Broadcasting System, more than 400 companies submitted to present at the Microsoft BizSpark Accelerator at SXSW, where ActiveTrak was selected out of 40 finalists in five different categories.

The three-day event will be held Monday, March 14th - Wednesday, March 16th. The first two days of the event will be held on the fourth floor of the Downtown Austin Hilton and will feature finalists across categories including Innovative Web Technologies, Social Media and Social Networking Technologies, Entertainment Technologies, and News Related Technologies. Judges will select a winner in each of the four categories presented which will be revealed on March 15th at 6pm. The last day of the event will be held on the sixth floor of the Downtown Austin Hilton and will focus exclusively on Music-Related Technologies. The award ceremony for winners in this category will be revealed on March 16th at 6pm.

ActiveTrak will present alongside seven other companies in the Innovative Web Technologies at 3:30pm on March 14th. Mark Suster, Blair Garrou, and Tara ‘Miss Rogue’ Hunt will co-emcee the showcase on the 14th and 15th and Brad King and David Hyman will co-emcee the Music-Related technologies showcase on the 16th.

The award-winning GadgetTrak products bring cross-platform security to consumers and organizations for large scale deployments. In addition to providing advanced tracking technology the software provides unprecedented data protection through secure backup, encrypting data on the device before being uploaded to a secure data center and the ability for administrators to remotely wipe sensitive data from the device.

“The SXSW Accelerator program continues to attract a record number of submissions and we’re very proud of the caliber of this year’s finalists,” said Microsoft BizSpark Accelerator at SXSW Coordinator, Chris Valentine. “SXSW, a conference built on innovation, is the ideal community to connect these early-stage technology companies with an outstanding group of industry influencers, potential partners, and investors.”

For more information about Microsoft BizSpark Accelerator at SXSW and to view the complete list of finalists, visit the following site: http://sxsw.com/interactive/accelerator

About ActiveTrak
ActiveTrak Inc. is a leading provider of innovative and patented tracking and data protection solutions for laptops, smartphones, and portable media devices. The company’s cross-platform tracking and data protection software GadgetTrak delivers the most advanced theft recovery software available for consumers and businesses today. The company is headquartered in Portland, Oregon. For more information visit www.GadgetTrak.com.

About the SXSW Interactive Festival
The 18th annual SXSW Interactive festival will take place March 11-15, 2011 in Austin, Texas. An incubator of cutting-edge technologies, the event features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to experience a preview of what is unfolding in the world of technology. Join us March 2011 for the panels, the parties, the 14th Annual Interactive Awards, ScreenBurn at SXSW, the SXSW Expo, Accelerator at SXSW and, of course, the inspirational experience that only SXSW can deliver. SXSW Interactive 2011 is sponsored by Miller Lite, Chevrolet, AOL, IFC, Pepsi, PepsiMax, Freecreditscore.com, Monster Energy, Microsoft, Samsung, AT&T and The Austin Chronicle. For more information, visit www.sxsw.com.

For More Information
Justin Thiele
ActiveTrak Inc.
+1 415-894-5070
[email protected]
Twitter: @gadgettrak
Facebook: http://www.facebook.com/activetrak

###

ActiveTrak Named Finalist In 2011 CTIA E-Tech Awards
Monday, March 7, 2011


GadgetTrak Recognized for Innovation in Utility & Public SafetyGadgetTrak 2011 CTIA Emerging Technology Awards Finalist

PORTLAND, Ore – March 7, 2011 – ActiveTrak Inc. (www.activetrak.com) named a finalist in the category of Productivity, Utility and Public Safety in CTIA’s annual Emerging Technology (E-Tech) Awards competition. The CTIA E-Tech Awards honor the most innovative new products in 14 categories spanning the areas of mobile apps, consumer electronics, enterprise and infrastructure. Winners will be announced at International CTIA WIRELESS® 2011, taking place March 22-24 at the Orange County Convention Center in Orlando, Florida. Pre-conference seminars begin on March 21.

The award-winning GadgetTrak® products bring cross-platform security to consumers and organizations for large scale deployments. In addition to providing advanced tracking technology the software provides unprecedented data protection through secure backup, encrypting data on the device before being uploaded to a secure data center and the ability for administrators to remotely wipe sensitive data from the device.

More than 300 entries were judged by a panel of media and industry analysts and scored on innovation, functionality, technological importance, implementation and overall “wow” factor. E-Tech winners, including Best of Show and Best Online Pick will be announced at the awards ceremony on Wednesday, March 23 at 2:00 p.m. EST from CTIA’s Exhibit Innovations Stage on the tradeshow floor.

Finalists in the category of Productivity, Utility and Public Safety are GadgetTrak, Skype for iPhone, LogMeIn Ignition, Opera Mini, and SoftKey Tablet.

“It’s an honor to be a finalist in the CTIA E-Tech Awards,” said Ken Westin, ActiveTrak CEO. “The awards represent today’s most innovative mobile products and we’re thrilled to be included with companies like Skype, LogMeIn, Opera, and TouchType.”

Between now and March 23, website visitors may vote for the “Best Online Pick” at ctiashow.com/awards. International CTIA WIRELESS show attendees will vote onsite via text message for entries in the E-Tech Awards display to win “Best in Show.”

About CTIA Shows
CTIA shows bring together all industries advanced by wireless technology for intense business, learning and networking. International CTIA WIRELESS® 2011 takes place at the Orange County Convention Center in Orlando, Florida, March 22-24. CTIA ENTERPRISE & APPLICATIONS™ 2011 takes place in San Diego, October 11-13. Visit www.ctiashow.com. CTIA–The Wireless Association® is an international organization representing the wireless communications industry. Visit www.ctia.org.

About ActiveTrak
ActiveTrak Inc. is a leading provider of innovative and patented tracking and data protection solutions for laptops, smartphones, and portable media devices. The company’s cross-platform tracking and data protection software GadgetTrak delivers the most advanced theft recovery software available for consumers and businesses today. The company is headquartered in Portland, Oregon. For more information visit www.GadgetTrak.com.

For More Information
Justin Thiele
ActiveTrak Inc.
+1-415-894-5070
[email protected]
Twitter: @gadgettrak
Facebook: http://www.facebook.com/activetrak

###

GadgetTrak Mobile Security 3 Launches for Android & Blackberry
Thursday, January 13, 2011


We’re really excited to announce the launch of GadgetTrak Mobile Security 3, our next generation applications for Android and Blackberry smartphones and tablets.

GadgetTrak Mobile Security 3 takes the GadgetTrak service well beyond location tracking, adding several new security features, most notably remote backup and data wipe.

Key features include:

  • Optimized for smartphones and tablets: Built for each platform’s native capabilities to offer the best protection for the widest range of mobile devices.
  • Remotely wipe the device: Remotely wipe personal data stored on your device such as photos, email, contacts and SMS messages.
  • Secure data backup: Encrypt photos and contacts using government grade encryption (AES 256) and back them up in a secure location.
  • Advanced Positioning: Locate your device using a combination of GPS, cell tower triangulation, and Wi-Fi positioning, even if the device is indoors.
  • Tamper proof: Once activated, the app settings cannot be modified on the device and notifies if the SIM card changes.
  • Alarm: Trigger the device to emit a loud siren that can be a theft deterrent or help find a missing phone even if it is set to silent mode.

Mobile Security 3 joins the rest of the GadgetTrak family to allow you to protect all of your Mac and Windows laptops, iPhone/iPad/iPod Touch, Android, and BlackBerry devices.

GadgetTrak Mobile Security 3 is now available. Try it out Free for 30 days and just $19.95 / year afterward.

GadgetTrak Mobile Security 3 Delivers the Best Loss, Theft and Data Protection Available for Smartphones
Wednesday, January 5, 2011


Latest technology advances make GadgetTrak the only cross-platform, comprehensive tracking and recovery software available for laptops, smartphones, tablets and other mobile devices

LAS VEGAS and PORTLAND, Ore. – January 5, 2010 – ActiveTrak Inc. (www.activetrak.com), producer of loss and theft recovery software for mobile devices, today announced the availability of GadgetTrak® Mobile Security 3, the most advanced device and data protection service available for smartphones and media tablets.

A significant update to its mobile security offerings, GadgetTrak Mobile Security 3 leverages ActiveTrak’s award-winning tracking technology. GadgetTrak Mobile Security 3 adds important new security features, including remote backup and data wipe, to its acclaimed tracking technology for lost or stolen smartphones and tablets. GadgetTrak Mobile Security 3 is tamper proof, preventing thieves from modifying the application settings or avoiding being tracked by simply removing the SIM card.
(Continued)

GadgetTrak® Now Bundled With AppleCare, Warranty Plans
Tuesday, November 23, 2010


We’re overjoyed to announce that GadgetTrak is now being bundled with AppleCare and with other extended warranty and service plans from select retailers.

For example, The Mac Store is bundling GadgetTrak with their iCare plan, which offers a number of nifty solutions for new Mac buyers.

GadgetTrak is also being bundled with laptop warranties sold by Computer Warranty Services and with AppleCare service plans sold by MacForce.

Watch this space for a cool Black Friday/Cyber Monday sale we’re working on as well… Until then, have a wonderful Thanksgiving holiday!

GadgetTrak 3.0.2 Released!
Wednesday, August 11, 2010


We’ve released GadgetTrak 3.0.2 today, which squashes a couple of minor bugs.

Before installing the update, remove your tracked laptop from your list at trak.me before installing (be sure to write down your license key before deleting it!).

You can get the updated installer for Mac and Windows on our Downloads page.

GadgetTrak 3
Thursday, July 29, 2010


Ninja Banner
GadgetTrak provides the best-of-class features you’ve come to rely on:

  • Wi-Fi positioning By using advanced Wi-Fi positioning technology, GadgetTrak can pinpoint the location of your laptop, usually down to within a few meters.
  • Location notification When tracking occurs, you’ll get an email with detailed information about its current location. You can also see this on the web control panel at www.trak.me
  • Webcam support Part of the tracking process is to snap a photo of the thief. This is a crucial bit of evidence that the police can use to get your laptop back.

GadgetTrak 3 brings a collection of exciting new features and improvements to our award-winning solution:

  • Simplified client setup Eases installation, especially for workgroups.
  • Centralized web-based console Keep track of all of the laptops assigned to your account in one place.
  • Multiple device support Better support for multiple devices tracked under the same account.
  • Historical tracking data See where your laptop’s been, not just where it is.

For current subscribers, there is no charge to add these new features. For the remaining time on your subscription, you can use these new features, starting today. Here’s how:

  1. To begin, log into your account at www.trak.me
  2. Click the ”View” button next to your device and copy or write down your license key displayed on the resulting page.
  3. After noting your license key, select “Delete” from the options on the left.
  4. Download the newest version of the client software.
  5. Uninstall the old software using the uninstaller included in the download.
  6. Install the new software client.
  7. Reboot
  8. Open the GadgetTrak application (Mac: System Preferences. Windows: Control Panel) and enter your license key and login info.
  9. After a short period, your tracking info should appear in the web console at www.trak.me

GadgetTrak™ Launches Privacy-Safe Theft Recovery Software for Windows® PCs
Thursday, February 21, 2008


GadgetTrak’s anti-theft software product portfolio now includes Windows PC, Mac®, mobile phones and removable devices such as iPods®, GPS devices, and flash drives.

Portland, Oregon. - February 21, 2008 – GadgetTrak™, a leading provider of anti-theft software for Mac computers and mobile devices, announced today the market launch of its new Windows® PC version. According to computer industry analysts and the FBI one in ten new laptops will be stolen within 12 months. Like its other ant-theft applications, GadgetTrak protects PC systems from theft by utilizing powerful real-time tracking technology to provide location and recovery information. Unlike traditional PC tracking software, GadgetTrak’s privacy-safe tracking technology does not rely on costly 24-hour customer support, a physical monitoring center, or backdoors into the system. If stolen, the device itself “phones home” contacting the owner directly. This immediacy is critical for theft recovery.

GadgetTrak founder, Ken Westing comments that, “our new Windows PC version has been the most requested solution by our customer base. But before bringing it to market, we wanted to ensure that our solution would both protect the PC from theft and our owner’s privacy at all times. I don’t think people realize just how invasive existing PC anti-theft solutions are or what type of information is being collected and stored in these monitoring systems. Privacy was our number one concern”

Although its privacy-safe technology is one of its best features, GadgetTrak for Windows PC runs silently and is tamper proof, utilizing various tactics to evade detection. This prevents the thief from turning off or disabling the tracking technology. GadgetTrak has also been designed and tested in hostile network environments to ensure that location and network information is delivered in the event of a theft. The software provides an easy yet secure means for uninstalling the application if the owner passes ownership to another person, sells or gives away the computer.

Pricing for GadgetTrak for Windows PC starts at $39.95 with volume and educational discounts available. For more information regarding GadgetTrak for Windows PC, or GadgetTrak’s other anti-theft solutions visit www.GadgetTrak.com.
About GadgetTrak
Based in Beaverton, Oregon GadgetTrak™ provides proven privacy-safe, theft recovery solutions for a wide range of mobile devices including both Windows PC and Mac laptops, mobile phones and removable media devices such as MP3 players, flash drives, external hard drives, GPS devices and more.

™ The GadgetTrak name and logo are trademarks of GadgetTrak, Inc.

® WindowsPC, Mac, and iPod are the registered trademarks of their respective companies

Back-to-School iPod/Gadget Theft Warning and Anti-Theft Tips
Tuesday, August 28, 2007


GadgetTrak™ the provider of patent-pending iPod® and gadget theft recovery software reports rising theft rates in schools, as well as successful device recoveries and offers tips on how to keep your gadgets safe during the school year

Portland, Ore. August 28, 2007 - GadgetTrak™ reports seeing a rising number of iPod® and other gadget thefts occurring in schools and colleges, as well as several successful recoveries due to their software. As students head back to school, they are bringing more expensive gadgets with them than ever, such as iPods, digital cameras, USB flash drives, PDAs and more. These small devices are hot items for thieves and easy to steal.

“It is heart-breaking, these devices are quite an investment for kids, only to have them taken away in seconds,” states Ken Westin founder and inventor of the patent-pending GadgetTrak system. “This is why our system was invented, to provide victims a more pro-active solution when it comes to recovering their stolen devices.”

In the last few months of the previous school year, GadgetTrak had several devices reported stolen by their subscribers from a school or college, all but one was recovered, including an iPod, Sony MP3 player and several USB flash drives.

“It has been very rewarding to track these devices down for GadgetTrak subscribers, many times we are finding that the thief is actually someone the victim knows and it is very much a pre-meditated act. Sometimes it is difficult to know who is more surprised when we track the gadgets down, the device owners or the thieves.” states Westin.

Thomas Shea a Brookline, MA police officer and founder of JustStolen.net (www.juststolen.net) a free stolen property registry developed by law enforcement states “Gadget theft is a huge problem, especially in schools. JustStolen.net is making great progress in regards to sharing information about stolen property and we are partnering with GadgetTrak as their system takes theft recovery to another level by allowing the devices to help us find them. The fact that they are recovering devices shows that it works.”

GadgetTrak works by subscribers installing software on their devices. If a subscriber reports a device as stolen in the GadgetTrak system, the next time the device is accessed it sends data back to GadgetTrak, including location, user name, computer name and other forensic data that aid in the recovery of the device.

In addition to installing GadgetTrak software on your devices in the event of a theft, GadgetTrak offers a few suggestions to help prevent theft in the first place:

  • If possible leave your devices at home, if you bring it to school keep it with you even when not in use, lockers are easily broken into
  • Keep your devices hidden in your pocket or inside of a jacket, never leave it exposed on a belt clip or in your hand
  • As soon as possible replace the “mug me” white ear-buds with something less conspicuous

If your device has been stolen and you do not have the GadgetTrak software installed, GadgetTrak recommends that you file a police report as well as register your device with JustStolen.net (www.juststolen.net). GadgetTrak is offering a 10% discount to schools and colleges, administrators or student organizations can contact GadgetTrak to get a discount code for their school. Visit www.gadgettrak.com for more information.

About GadgetTrak
GadgetTrak (www.gadgettrak.com) is the developer of patent-pending theft recovery technology for portable media devices such as iPods, GPS systems, digital cameras, USB flash drives and more. Founded in Portland, Oregon GadgetTrak is currently protecting over ten thousand devices worldwide and has a 90 percent recovery rate. Current subscriptions to the GadgetTrak service start at $12.95 for one device and $19.95 for five devices.

Dateline NBC Features GadgetTrak Technology, which Solves iPod and Gadget Theft Problem
Wednesday, August 8, 2007


GadgetTrakTM Allows the Installation of Tracking Software on Small Devices such as iPods, GPS Systems, USB Flash Drives and Digital Cameras. Dateline NBC Recently Featured the Innovative Technology on Its ”To Catch an i-Jacker” Exclusive.

PORTLAND, Ore.–(BUSINESS WIRE)–GadgetTrakTM, the patent-pending iPod and gadget theft recovery system, was recently featured on Dateline NBCs To Catch An i-Jacker exclusive. In the story, a sting operation was conducted in which several iPods were planted to see who would steal them.

Dateline NBC did a great job exposing the very real problem of iPod theft, however their tracking methods were not practical, GadgetTrak Founder Ken Westin said. No software was actually installed on the devices themselves. As they mentioned that is where we come in; we work at the device level.

GadgetTrak allows owners of iPods®, USB flash drives, GPS systems and digital cameras to install tracking software on their devices. If a device is lost or stolen, the technology sends data back to GadgetTrak and the owner regarding the devices location and other forensic information to assist in its recovery.

Westin developed the technology for his master’s thesis, and the project became so popular that Westin turned it into a business. In addition to Dateline NBC, GadgetTrak has been featured in several top technology publications including Engadget, Wired, Sci-Fi Channel, Yahoo Tech, Crunch Gear, Geek Brief, Gear Fire and several others.

During the past few months, GadgetTrak has had several successful device recoveries. Recently in Newmarket, Ontario, a stolen iPod was returned to a subscriber after data was sent back to GadgetTrak regarding its whereabouts.

GadgetTrak’s popularity has led to a few copy-cats, however. They are mostly patent-pirates and scammers, Westin said, but luckily we have excellent legal counsel aggressively protecting our intellectual capital. We advise people to be cautious with anyone claiming rights to similar technology. It might be more than your device they are tracking and they may not be around when your device goes missing.

The service currently works on a subscription model. Users can protect up to five devices for a yearly subscription of $19.95. For more information, visit www.gadgettrak.com

Blog Home
Categories
Archives
Contact Us