CIO Magazine republished a story featuring GadgetTrak as a “Useful Tool For Road Warriors”

GadgetTrak was featured in a recent Reuter’s article. Alison DeLauzon had her camera stolen while on vacation and she had an Eye-Fi card installed on the device which transmits pictures via wi-fi networks. The camera’s card uploaded photos on an open wi-fi network and some of the photos were of the thief. This was a lucky break for the camera owner of the camera.

GadgetTrak was mentioned as a more aggressive measure to help owners protect their devices:

While passive systems have helped reunite missing gadgets with their owners, more aggressive measures can be employed to protect everything from laptops to iPods and BlackBerrys.

GadgetTrak, of Beaverton, Oregon, sells software that can be loaded onto any of those devices. If a BlackBerry, for example, falls into the wrong hands, the software grabs information from the new user’s SIM data card and e-mails it to the rightful owner.

With an Apple Mac computer, the software instructs the built-in camera to take video of the thief and sends to the owner, along information about nearby wireless networks.

…

GadgetTrak was featured in the Chicago Daily Herald, as a solution to GPS theft.

An Oregon-based company, however, is trying to solve the recovery problem. GadgetTrak sells software for a yearly subscription ($12.95) so owners can keep tabs on their computers, GPS devices, MP3 players and cell phones.

In the case of a GPS, the next time someone tries to download new information from a computer, GadgetTrak sends an e-mail to the owner. Tracking a computer IP address, the company can tell owners the exact location, said Ken Westin, company owner.

“I think a lot of our customers are people who have had stuff stolen before,” Westin said. “There’s a lot of anger. They feel helpless. Our software is a way to empower them so it’s something they can do.”

The recent British Crime Survey suggests that one in eight children aged 11 to 16 has been the victim of a gadget theft.

Children under 16 are to be included in the British Crime Survey for the first time, the home secretary has announced.

While expected to cause a rise in crime statistics, Jacqui Smith said the move would offer an understanding of how crime affects young people.

Children’s groups want youngsters to be included in the BCS and Ms Smith has asked for views on how to survey them.

Source: BBC

GadgetTrak was mentioned on the Kim Komando show on a recent feature on GPS theft and how to protect your devices “Protect GPS units from thieves“.

GadgetTrak was featured in a recent article on GPS theft in the Buffalo New York region, GadgetTrak founder Ken Westin was quoted along side a researcher from the Urban Institute:

“As there is more crime, the manufacturers are going to step in,” said Ken Westin, founder of GadgetTrak, a company in Portland, Ore., that sells software that can be installed in electronic devices to help their rightful owners find them if they are stolen.

…

The GPS manufacturers need to do more to make the devices harder to steal or reuse, said Westin of GadgetTrak and the Urban Institute’s Roman.

GadgetTrak was feautred in another story on GPS theft, this time on WSLS News Channel 10 in Virginia. Aimee Norton the reporter for the story was actually the victim of a GPS theft from her car.

GadgetTrak has once again been featured in a news story on the rising rate of gadget theft. This time in relation to an epidemic of GPS thefts from cars.  Although the story focuses on GPS devices, it is car burglaries in general which is on the rise, with not just GPS devices but also cell phones, laptops, iPods and other gadgets that are left in cars.

GadgetTrak was featured on WTOL in Ohio.

“GadgetTrak embeds a code on your item that sends a signal if a thief hooks your property up to a computer.

This helps investigators track your stolen stuff, so you’re not out hundreds of dollars.”

Full Story 

GadgetTrak was featured in today’s “Switched” section of AOL today. In the article they listed the top five most stolen gadgets including iPods, laptops, cell phones, GPS devices and car stereos. GadgetTrak was listed as an anti-theft solution to 4 of the 5 devices listed.

For iPods

Install tracking software, such as GadgetTrak. When connected to a computer, the software on your stolen device sends all the robber’s computer information, including username, ISP, network address and more back to the company, which can very well lead to recovery.

For laptops

Again, install tracking software or access blocking software. Remote Laptop Security lets you block access to specific files from anywhere, which comes in handy for sensitive information. Companies like LoJack and GadgetTrak can even locate your computer based on its internet use.

For cell phones

GadgetTrak, again. The company uses the same technology for phones that connect to computers via USB. If an unauthorized SIM card is placed in the phone, the software sends a text message to predetermined numbers telling you the new phone number and subscriber information.

For GPS devices

Again, GadgetTrak offers software for this.

GadgetTrak and BAK2u are featured in the February edition of MacWorld in the “Developer Showcase” (page 131).

“They’re small, expensive and easy to steal. GadgetTrak and BAK2u provide anti-theft software that identifies where your gadget is, who stole it and even what they’re wearing.”

We had several Mac publications speak with us at MacWorld who were interested in our product, we are hoping to see more reviews in the next few months.

One key question that was asked throughout the MacWorld at our booth was how our Mac anti-theft solution differed from other theft recovery solutions. The main difference between our Mac solution and other theft recovery solutions is that the information collected is between you and your email account, we do not actively monitor your system, when you need assistance you can forward the email on to us to work with the authorities in the recovery of the device. GadgetTrak Verey is also designed specifically for the Mac environment and not a port from a PC application, as such we utilize Mac specific hardware such as the built in iSight camera to capture video of thieves.

These key differentiators really made an impact at the show, particularly amongst the Mac fanatics. The fact that we offer such a unique and revolutionary product that is designed not just for Mac hardware, but also Mac users who are more conscious of privacy concerns than you average computer user.

Ken Westin, the founder of GadgetTrak, talks with Chuck Joiner of MacVoices about how their software helps deter Mac and iPod theft , and can help you recover your hardware if it is stolen:

 

 MacVoices Interviews GadgetTrak Founder Ken Westin [28:20m]: Play Now | Play in Popup | Download

With GadgetTrak, your Mac can send you photos and even video of of the thief and then lock it down so your data is protected. Law enforcement has been receptive to GadgetTrak, and Ken covers why their software can do more than just identify a laptop or iPod thief, and how that can be a deterrent to thieves. Even if you have non-Apple hardware, GadgetTrak has you covered; Ken talks about how the other versions of their software provide the same theft deterrent and recovery options.

We were featured on KATU News “Problem Solvers” segment this evening:

GadgetTrak made the short list of Tech Vibe’s Start Up Index in Portland, Oregon. We are quite honored to be listed with so many other great start-ups here in the Portland area. We really have to agree with their comments regarding Portland being a great place for startups:

Portland’s unique culture, combined with it’s proximity to Seattle and Silicon Valley make it fertile ground for start-up.

Micro Logic in Quebec did a nice writeup on GadgetTrak on their site, and for those of whose French is more than a little rusty, here is a translated link. I love the image they used, looks like a Zombie stole their Mac!

GadgetTrak was featured in this month’s Newsweek article on “Finding Your Stolen iPod”:

GadgetTrak, has tracked down three iPods and two other electronic devices in the past several months…the software collects identifying data from that computer and sends it back to the tracking firm, which then turns the information over to the rightful owner.

GadgetTrak provides a wide range of gadgets and not just iPods. We now offer software for cell phones, laptops and other devices. All of our software enable device to answer one simple question “Who Stole Me?”